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Featured News

Year in Review: CEIBS News and Events Highlights 2021
From launching new programmes and keeping up with global rankings to new faculty appointments and running offline events and forums, 2021 was a year to remember at CEIBS. As the year now draws to a close, we take a look back at some of the top news and events stories around our community during the past 12 months.

CEIBS Knowledge
 

Are hand dryers better than paper towels for the environment?
By Prof. He Jinyu
As the world vows to do more for the environment, how can we assess which actions and methods are greener? And, how can companies and consumers work together to promote sustainable development?

 
Media Coverage

The New York Times | The Importance of Livestreaming for Luxury Brands

Featuring Prof. Wang Yajin
CEIBS Associate Professor of Marketing Wang Yajin noted that, even as traditional luxury brands continue to fret about what selling online says about them, failing to adapt to digital opportunities, such as livestreaming, is a surefire way to lose touch with the market in China.

 
 
Featured Video
 

Merry Christmas and Happy New Year
CEIBS Teddy wishes you and your family a very merry Christmas and a happy and prosperous new year for 2022!

 
CEIBS Stories

Lifelong Learning means you’re always growing
In addition to being a current member of the CEIBS Global EMBA 2020 cohort, Jacquelien Postigo Brussee is a mother of two, and recently became the very first China CEO of Jones Knowles Ritchie (JKR). For Jacquelien it is a way of life that encourages her to grow, personally, professionally, and intellectually.

 
Upcoming Events
         
 
 

CEIBS MBA Student Coffee Chat Beijing
December 26, 2021

Have a coffee, on us, in Beijing and speak with CEIBS MBA Student Ambassadors about the full-time English-language MBA programme offered at China Europe International Business School. Tell us about your MBA needs in one-on-one sessions and get answers to all your questions.

   

WeChat Strategy Workshop on WeChat
January 16, 2022

During this lecture, Prof. Bai will share her case study on WeChat’s strategy through a series of bitesize videos, voice chat memos and a live Q&A. Learn how to better leverage the platform by first understanding the strategy behind China’s most powerful digital Swiss army knife – WeChat.

 
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